Turn off your phones, techies. Welcome to Burning Man - FT.com
This year, a group of Chillagers, led by a designer from Zynga, the social-network games developer behind Farmville, spent months building a car modelled after a giant USB stick, surrounded by barstools. They called it the Universal Sereal Bus, “a serendipitous breakfast destination”, and travelled around the playa serving riders breakfast cereal and electronic music. “Working in Silicon Valley and steeped in the ever-accelerating pace of technology, we have witnessed connections of all types forged between people and ideas,” writes Diana Dinh, one of the USB’s creators, on the project website. “At the risk of sounding unbearably geeky, we believe that technology brings us that much closer to a bright, wondrous future.”
